646.234.2562

I am a hands-on, energetic ACD/
Art Sup. I've spent over 20 years

dissecting brands, from fashion to financial, food to pharma.

I am a thinker, designer, strategist, and leader, I see the big picture and grasp the tiny details. Give me the most complex assignments and I will break them down and simplify, creating ideas that are easy to grasp and engaging to look at.

SPECIALTIES

 

CONCEPTING

CREATIVE DIRECTION

STRATEGIC DIRECTION

360° MARKETING

BRAND DEVELOPMENT

ADVERTISING

TV/VIDEO

GRAPHIC DESIGN

EDUCATION

 

FREELANCE CREATIVE

Aug 2012 / Present

 

EXTROVERTIC  Jan 2010 / Aug 2012

VP Creative Director

• Creative lead on the launch of INCIVEK

   – Fastest pharma brand to reach $1 billion in sales.

   – Responsible for executing health-literate patient campaign tactics.

• Helped pitch and win EMD Serono drug, EGRIFTA.

Clients: Vertex, EMD Serono, Pfizer Animal Health

 

SAATCHI WELLNESS  Jul 2005 / Jan 2011

VP Art Supervisor

• Responsible for concept development and 360 marketing tactics including TV,

   advertising, CRM, and consumer/sales promotions.

• Helped pitch and win Avaya.

Clients: Ameriprise, Amgen, AstraZeneca, Avaya, BMS, Sanofi, Shire, Takeda, Wyeth

 

THE FOOD GROUP   Jul 1998 / Mar 2005

VP Creative Director

• Managed art and production departments for full-service food & beverage agency.

• Responsible for concept development and marketing tactics including advertising,

   CRM, consumer/sales promotions, POS and collateral materials.

Clients: Kraft, Unilever, Cadbury Schweppes, Rémy Amerique, Frito-Lay, Kellogg’s,

Splenda, Lavazza International Paper, Norwegian Seafood Export Council

 

FRENCH/BLITZER/SCOTT  Apr 1990 / Jul 1998

Associate Creative Director

• Responsible for concept, design and production of advertising, promotional

   brochures, collateral, and corporate identity.

Clients: American Express, Citibank, Lockheed Martin, Loral Corporation,

The Conference Board, Public Relations Society of America,

Doctors without Borders, Partnership for Drug-Free America

 

MARC BALET, INC  May 1986 / Apr 1990

Senior AD

Clients: Giorgio Armani, Anne Klein